Ishqiya is said to be doing great business at the box office.
It is great time for producer Vishal Bhardwaj, as his film Ishqiya is said to be doing great business by drawing huge audiences to the cinema halls. The off-beat film having no big stars is said to have earned a sum of Rs. 14 Crore during the first three days of its release.
The film is said to gradually catching up in its collection with each passing show. Though it may be not be impressive by any given standards, Ishqiya, which started with around 50% collection in its first show, managed to get about 65% collection, in the fourth show on the same day.
If that was not enough, the film gained even further with around 80-90% occupancy on Saturday and went to almost packed houses on Sunday.
Trade analysts say that the film is performing really well in Delhi, U. P. Punjab and Mumbai territories, with a major part of the collection coming from these areas only. But, what’s most surprising for the makers of Ishqiya is that despite the fact that the story of the film belongs mainly to North India, the film is also getting above average collections in southern regions of the country like Bangalore, Chennai and Hyderabad.
The film has also done good business as with both the masses as well as the selected audiences who watch movies at the multiplexes in big cities like Delhi and Mumbai. Now that is a great news for everyone associated with Ishqiya.
