The morning of Friday May 5 turned out to be a lucky one for Bollywood fans not only in India but across the globe when they woke up to the great news of an agreement between Bollywood film producers and multiplex owners. As you may recall, the producers and multiplex owners have been at loggerheads over the revenue sharing issue for almost four months now.
According to the details of the agreement, for the first four weeks, the producers will get 50%, 42%, 35% and 30% respectively of the revenue for all films releasing at the multiplex theatres from now on. But, if the film is declared a hit then the revenue for the producers for the first four weeks will be 52%, 45%, 38% and 30% respectively. Those chains of multiples cinemas, which are said to have signed this agreement include PVR, Big, Inox, Fame, Cinemax and Fun.
But, for a common man like you and me, this news means that big banner movies, that were awaiting release for quite some time now, will now be in theatres very soon.
This is true even for the producers as well. Reports suggest that as the news of the agreement between producers and multiplex owners broke in Mumbai, jubilant producers, who were waiting for this day for quite some time now, swung into action, getting ready to release their films. Some big films including Vishal Bharadwaj’s Kaminey, Sajid Nadiadwala’s Kambhakkht Ishq, Yash Raj Film’s New York and Saif Ali Khan’s Love Aaj Kal, which are due to release in next few weeks and months, are eagerly awaited.
