Katrina Kaif
Lux soap has now roped in Katrina Kaif to endorse its products.
Hindustan Leaver, the company, which manufactures Lux soap has roped in Bollywood star Katrina Kaif to endorse its product.
Though, private companies and Bollywood stars coming together with the latter lending their name to promote a product is very common these days, Katrina endorsing Lux soap is really special and has a lot of significance in Bollywood.
You may recall that just a couple of months back, Lux had signed a big deal with Bollywood stars Aishwarya and Abhishek Bachchan, paying them a huge amount to endorse their product.
So, when the company had paid a big amount to the Bachchans for endorsing their product, why did they suddenly have to turn to Katrina and ask her to be the brand ambassador for Lux soap?
If sources are to be believed, Hindustan Leaver had to ask Katrina to endorse the product because contrary to their expectations, the advertisement featuring Aishwarya and Abhishek failed to evoke much response or increase the sales of their product in the market.
Now, if the plans to rope in Katrina Kaif to endorse Lux soap does help to increase the sales of the product, it will tend to prove the point that Katrina has not only overtaken the Bollywood leading ladies of the present day like Kareena Kapoor, Deepika Padukone and Priyanka Chopra but her popularity is also more than one of the world’s most beautiful woman Aishwarya Rai Bachchan.
Image Source: Siliconeer.com
