Kajol and Shahrukh in My Name is Khan
After a bumper opening, Shah Rukh Khan starrer My Name Is Khan is not drawing in the crowd anymore. Cinema hall owners are concerned about the business. They are putting the blame on "non-entertaining content" of the movie. All the controversy regarding Shiv Sena and Shahrukh Khan has given the movie an initial mileage but after that it depends on good story and other aspects of the movie making to draw in people.
Amit Awasthi, manager (programming and operations) of Spice Cinemas, says,
"There is a huge fall in My Name Is Khan ticket sales. While it was just 30 percent Wednesday, it is only 20 percent Thursday. The film is not being appreciated because of the content. The entertainment aspect in the movie is zero. Thought is has some emotions, there is nothing much to offer."
A source in PVR cinemas voiced his concern too, "Our occupancy has fallen from around 90 percent to 50 percent Monday onwards because of the content of the movie. We are guessing it will stretch to one week more."
My Name is Khan is basically a love story in the backdrop of 9/11. My Name Is Khan has grossed an estimated $18 million at the worldwide box office in its opening weekend.
The movie is being marketed and distributed by Fox Star in India and in the US by its sister company Fox Searchlight, and in the rest of the world by parent group company 20th Century Fox International.
A Delhi-based distributor Joginder Mahajan says, "There has been a drastic fall after Monday for My Name Is Khan. There is no entertainment aspect in it and lacks mass appeal. It has repeated the history of Saif Ali Khan starrer Kurbaan." He said further, "From critics’ point of view both have been good movies but the youngsters today want only entertainment which these two could not fulfill."
Image Source: mynameiskhan.org
